careLearning Graphic and Brand Standards

The careLearning brand is an important asset to the organization, it expresses who we are and what we stand for. Please refer to the careLearning brand standards guide for reference on the proper use of the careLearning logos. When referencing, keep in mind that this guide is what binds our brand together. It helps keep the logo consistent across all member, consumer, and internal touchpoints.


File Types & Usage



About File Type


Word, Excel, PowerPoint, web pages

JPG files work best with photographs and artwork. All JPG files have white or opaque backgrounds. They can be scaled larger or smaller, however, they lose quality if scaled more than 130-150% (larger) of their original size.


Word, Excel, PowerPoint, web pages

PNG files have transparent backgrounds. PNG files can be used with dark backgrounds in PowerPoint, Word and Excel.


Graphic design, page layout programs, offset printing

SVG files are vector graphics. They can be scaled to any size without losing quality. SVG files are usually used for printing and high-end graphic design and printed pieces. Note: SVG files are not compatible with all programs.


Tall Banners

Vertical Banners

Small Banners